Your Facebook Fan Page has just been DELETED!

Written by on August 16th, 2010

The person who sets up your Fan page can delete, or hijack it!

It’s hard to imagine the impact Facebook Fan pages have had in a little over a year.  In March of 2009 Facebook, ramped up the Fan page to provide more tools and services and make it easier for businesses to create and maintain it.

Now, nearly two million organizations have created Fan pages to communicate with, listen to, engage and gain access to their fans’ networks of friends. These organizations are working hard to use Facebook as a marketing channel.

However there is one little known secret that few are aware of.  Are you ready?  That secret is…

The personal profile that sets up the organization Fan page, owns the Fan page!

That’s right.  So if you are the administrator of a department and you turned to the most Facebook savvy

person in your department or neighbor kid to create it, they own it.  You might be an administrator on the page, but you don’t own it.  They can make you the administrator, but they will always own it!  That presents some significant, security, branding and marketing issues!

Google, ‘Facebook Fan pages deleted’ and you’ll find examples like:

  • Both of my company’s Facebook FAN PAGES WERE DELETED without warning or explanation. Does anyone have experience with this kind of problem? How can we get back our pages which have accrued more than 3,000 fans?
  • Hi all, I just had my business page reinstated yesterday after an employee who left the company deleted it. Source, Facebook Help section

As your Fan page becomes a more important asset you don’t want to have to go to your boss and let him or her know you need to fire an employee, but you are concerned that employee who created the Facebook Fan page might:

  1. Delete the page
  2. Take everyone else off as an administrator and high jack the page
  3. Ask a fee to get it back!

You’d be lucky if the employee deleted the page because there is a way to get it back.  But imagine the damage someone could do if they high jacked your Fan page! They know the inside story about customers.  They could use the fan page to:

  • Tell customers what some employees have said about them (demanding, pain in the ass, idiot!)
  • Share problems the company has covered up
  • Start promoting competitors products and services

Ouch!  Sounds a bit messy doesn’t it.  But it’s already happening.  See for yourself, Google – Facebook Fan page deleted -and you’ll find your own examples of companies who’s Fan page has been deleted.

There are two ways you can solve this issue:

  1. Have the person who created the page, add you or someone in the organization, as an administrator.  (You must be friends with that person first)  Then have the creator of the page delete themselves as an administrator of your page.  You can continue this process to pass it on to the next person.
  2. Include in your employee and social media use agreement that any employee that creates a social media site for the company, will pass ownership of the site over to an administrator when requested by company officials

These are relatively painless and easy steps to take to prevent rather embarrassing and or costly situations later.

Here’s what to do if your Fan page is deleted!

But if you find your Fan page deleted, here are a few steps you can take.

  1. Visit http://www.facebook.com/developers/developer_help.php
  2. Share the following information
  • Full name of the Page(s)
  • The username of the Page(s)
  • Web address (URL) of the Page(s)
  • Full name and network of any other Page admin(s)

Also, if you’ve received weekly reports from Facebook about your website, that will also help Facebook staff identify your specific Fan page

Kelli Brown of PixelPoint Express also reminds us:

As Facebook’s Terms of Use prevent you from having multiple personal accounts or having a business registered as a personal account, there isn’t a way, within the rules, to avoid the “creator owns the page” issue. The issue becomes even more complex if the company hires a social media company to do the page building process for them. When hiring a company, ensure that the contract stipulates how the accounts will be managed, transferred and maintained, especially when the monthly retainer ends.

Summary

You are investing time, talent and treasure into your Fan page.  As it continues to become more important to your customer service, product development and marketing efforts, make sure you have a transition plan in place!

Got a story to share?  Let us know!

Updating your Fan Page – Sucks! Or does it?

Written by on August 8th, 2010

My little secret will make updating your Fan page effortless and fun

I’ve talked to hundreds of organizations and businesses who are cautiously adding a Facebook Fan page. But beyond the fear and trepidation of setting it up, there is an enormous anxiety about “ what’s next?.”

  1. What do we say in our News Feed?
  2. How do we get people to Fan us?
  3. What if someone says something we don’t approve?
  4. Worse, what if they bash us?

And most importantly they say, “How am I to find the time to do this?” And it’s not just that, most people are not sure how to organize the process of becoming an editor and publisher of their Fan page.

So I’m going to share with you a little secret.

The good news is this secret is free and it works.

In fact it’s the simplest technique I could find to create a process to organize this so you don’t have to fret about it. This process will enable you to spend 10 – 20 minutes a week updating your Fan page with content that will keep people commenting which will get the attention of their friends and increase your fan base.

You only need one piece of software to make this work. It’s your gmail or Outlook calendar. So here’s the secret.

Create a reoccurring event in your outlook and let it run for say, 90 days. I set mine up to occur at 7 am Monday, Wednesday and Friday. And I call the calendar event, Facebook Fan Page Update. So now that I have 36+ on my calendar I can sit back and let Outlook remind me to update the Fan page.

But wait, wait, there’s more to this secret!

So your next step is to set aside 20 minutes to find content on others websites that your audience would be interested in, and that validates your message, product or theme. It might be videos from YouTube, serious research, a blog article, an article in a major news source or something fun and interesting from Wikipedia. In 20 minutes you should be able to find 3 interesting, relevant pieces of content that you can copy the link and write a short intro to for your News Feed.

The next thing to do is simply copy the link and the content into the day of the week you want to share it. Then on that day, drop it in and it’s posted. I know what you are thinking! Wouldn’t it be great if there was software that would let you post content for an entire month and walk away from it? There is, but, for the moment – you don’t want to pay for it!

So that’s it. It’s simple fast and it provides you a framework to fit this additional responsibility into your daily life, but more importantly change your behavior so you actually do it!

Now, that you have mastered updating content, we’ll need to circle back around and evaluate how people are responding to the content with Insights. You my friend are just getting started on a process that is going to suck more and more of your time, but research is suggesting it’s worth it.

Check out some of the latest posts that confirm this at:

www.facebook.com/internetstrategiesgroup

Fans not only will BUY MORE from you, they will more likely RECOMMEND YOU!

Blogs are DEAD!

Written by on August 4th, 2010

Too time consuming! Less impact than a Fan Page!

I’m blogged out! This 547 word blog took 37 minutes out of my life!

I started blogging in 2004 with a blog called WiredCommunities. My focus was on organizations who were doing ground breaking and/or unique things in building online communities. Each article required time to research, write, edit, contact the organization for quotes, publishing and finally handling the spam that tried to get on the blog. It was a huge undertaking. After writing nearly 200 articles, I just pooped out!

So I wrote a book!

And then realized I should promote my book with a blog. So the blog you are reading now is designed to continue the discussion I started in my book Internet Dough! But I’m stressing again. Once again each article is requiring me to take time to research, write, edit and publish. While I love to write, there are times I feel a slave to the blog. It’s another thing that gets added on my “Things to Do” list. It nags me on weekends! And why? Well, if I do enough articles and get picked up by other blogs and share it frequently with my customers and fans, then I build my social credibility!

But is it worth it?

For some yes! But like anything else, only a few bloggers/organizations will have the stamina and consistency to be able to reach a sizable audience. Based on the over 100 million blogs just in the United States, I would wager that 99.5 bloggers start off with good intentions and lose interest. Life and their current job and family responsibilities get in the way and they slowly lose interest.

So, to me blogging is Dead. It’s over rated and it’s too difficult to scale.

So what do you do?

I’m leaning to our corporate Facebook Fan page as a faster way to educate, share and develop a conversation with people interested in what we are interested in.

Think about it.

Our attention spans are short. We consistently wrote 400-600 word blog articles which for the typical reader requires 4-5 minutes to read. But do readers really have the time to read them? If they are like me, they have a fire hose of news, content and information streaming into their mail boxes daily.

Instead of fretting about writing an article, we check our Google News Reader/Alerts for interesting content. We then write a 100 character summary and attach a link to the article and publish it on our Fan page. It gives us the same effect. But with an extra twist.

Now we can offer our opinions and use third party sources to validate them. To us, our Facebook Fan page is also our eNewsletter. Once a month, we dump in the summaries of the last 3 status updates in our News Feed and fire off our Newsletter. It’s fast, easy and repurposes content and information we have already produced.

So for us, our blog has been demoted!  It’s not a primary communication channel.  Maybe considering it dead is a little over stated, eh?

We’ll still blog, but not fret about it.  We’ll do an article every other week or once a month. In the meantime, our focus will be on building our readership on our Fan Page and using Facebook Insights to better understand what our Fans want to know.

What about you?

Oh, follow us at www.facebook.com/internetstrategiesgroup