25 Reasons -WHY- You need a Facebook Strategy

Written by on May 12th, 2009

Facebook 101 executive suiteEveryone benefits, a pizza shop, candy store, small business and large corporation

Over the weekend I wrote a 30 page white paper called, Facebook 101 for the Executive Suite.  A friend and a CIO I’ve been working with the last couple of months thought the “executive suite”  would benefit from having a overview of how Facebook could be used in their firm.

After reflecting on how to present the opportunities to VP’s, Presidents and the C level administrators, I came up with:

  • 4 fundamental changes in consumer behaviors they need to be aware of
  • 4 ways a firm can tap into an anticipated 300 million user base
  • 5 ways an organization will benefit by developing a Facebook strategy
  • 12 best practices and proven Internet strategies
  • How various departments in your firm can benefit by participating in Facebook

As usual, for me, it’s hard to write a 8 page whitepaper.  This baby came in at 30 plus pages.  At any rate, over the next couple of weeks, I’ll be sharing this information with you.

I’ll start by explaining the 4 behavior changes that will drive how you lead and manage your business in the coming decade.  We’ll first examine Community, then follow up with looks at Content, Collaboration and Communication.  The four C’s!

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