Blogs are DEAD!

Written by on August 4th, 2010

Too time consuming! Less impact than a Fan Page!

I’m blogged out! This 547 word blog took 37 minutes out of my life!

I started blogging in 2004 with a blog called WiredCommunities. My focus was on organizations who were doing ground breaking and/or unique things in building online communities. Each article required time to research, write, edit, contact the organization for quotes, publishing and finally handling the spam that tried to get on the blog. It was a huge undertaking. After writing nearly 200 articles, I just pooped out!

So I wrote a book!

And then realized I should promote my book with a blog. So the blog you are reading now is designed to continue the discussion I started in my book Internet Dough! But I’m stressing again. Once again each article is requiring me to take time to research, write, edit and publish. While I love to write, there are times I feel a slave to the blog. It’s another thing that gets added on my “Things to Do” list. It nags me on weekends! And why? Well, if I do enough articles and get picked up by other blogs and share it frequently with my customers and fans, then I build my social credibility!

But is it worth it?

For some yes! But like anything else, only a few bloggers/organizations will have the stamina and consistency to be able to reach a sizable audience. Based on the over 100 million blogs just in the United States, I would wager that 99.5 bloggers start off with good intentions and lose interest. Life and their current job and family responsibilities get in the way and they slowly lose interest.

So, to me blogging is Dead. It’s over rated and it’s too difficult to scale.

So what do you do?

I’m leaning to our corporate Facebook Fan page as a faster way to educate, share and develop a conversation with people interested in what we are interested in.

Think about it.

Our attention spans are short. We consistently wrote 400-600 word blog articles which for the typical reader requires 4-5 minutes to read. But do readers really have the time to read them? If they are like me, they have a fire hose of news, content and information streaming into their mail boxes daily.

Instead of fretting about writing an article, we check our Google News Reader/Alerts for interesting content. We then write a 100 character summary and attach a link to the article and publish it on our Fan page. It gives us the same effect. But with an extra twist.

Now we can offer our opinions and use third party sources to validate them. To us, our Facebook Fan page is also our eNewsletter. Once a month, we dump in the summaries of the last 3 status updates in our News Feed and fire off our Newsletter. It’s fast, easy and repurposes content and information we have already produced.

So for us, our blog has been demoted!  It’s not a primary communication channel.  Maybe considering it dead is a little over stated, eh?

We’ll still blog, but not fret about it.  We’ll do an article every other week or once a month. In the meantime, our focus will be on building our readership on our Fan Page and using Facebook Insights to better understand what our Fans want to know.

What about you?

Oh, follow us at

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