Facebook API for a Pizza Shop?

Written by on November 26th, 2008

4 benefits of adopting a Facebook API for your business!

Over the past 3 years, I’ve had 1500 people attend webinars who were interested in figuring out how to use Pizza Hut FacebookFacebook in their businesses and organizations.  I like to remind people that Facebook is the new Yellow Pages and in fact it’s probably, like MySpace could be considered the largest phone book in the world.

In the spring of 2007 Facebook announced their Facebook Platform, a programming and business strategy that gave any organization the ability to create a program that would enable them to engage and interact with customers, prospects and others.  Colleges have an incredible opportunity to connect and engage with prospective students, students, fans, supporters and alumni but none are taking advantage of it.

But businesses, who understand you have to innovate to make a profit and work to keep customers due to competition, get it!

Pizza Hut is no stranger to utilizing social media tools to engage customers. Their Facebook page now has over 300,000 fans and to attract more, they offered anyone who became a Pizza Hut fan (through the end of the year) would be eligible for the weekly prize of a $50 gift card. (…More…)

Army Social Media Strategy? Why NOT you!

Written by on November 18th, 2008

You could recruit new leads, JUST like the Army!

Straight From Iraq

I was aware that the Army had been investing in some of the smartest and most sophisticated weapons in the history of mankind but little did I realize that part of the 220 million dollars they spend to recruit new soldiers will be spent on social media!

The other day I shared with you how a little known business consultant’s podcast became as popular as the business podcasts produced by the Economist, Bloomberg and other well known brands.  Today I wanted to show you how the Army is investing in WEBCASTING to become more relevant to their prospective customers.

In an article in the New York Times by Stuart Elliott, Stuart outlines the new strategy being used by the Army.   On their newly redesigned website, www.goarmy.com recruits will be able to view a new section called Straight from Iraq.   According to Lt. Gen. Benjamin C.  Freakley, the commanding general of the Army Accessions Command in Fort Monroe, Va, the goal is to provide,  “verifiable information about what being a soldier is really like”.

YouTube style videos

The section offers dozens of YouTube style videos of less than a minute where soldiers talk about the conditions they are living and working in.  The videos remind prospective recruits they have access to computers, the internet and “all the equipment” they need. (…More…)

Could YOUR City Better Serve YOU with by Adopting Social Media?

Written by on November 14th, 2008

6 ways your city is missing the boat by not adopting comprehensive Internet strategies

Tip O’Neill has been quoted as saying “All politics is local.”  He said that to remind politicians to pay Pot holeattention to what is happening in their back yard if they want to stay in office.  Today government leaders are starting to pay attention to how they can use the Internet to improve services and better serve citizens.

Like most institutions their focus right now is how to use the Internet to give citizens access to information they normally have to stop in offices to get. Online registrations for dog tags, to accessing information about property is becoming the norm for many communities and counties.

But what about using social media and online community tools?

Government 2.0 recently published an article that looked at how local cities are using online community and social media to communicate and engage.  A variety of ideas are being explored by city government leaders but few are taking a comprehensive look at how they could use the Internet to increase:

  • Transparency
  • Communication
  • Services

And reduce costs!

But let’s take a look at the early pioneers and what they are doing to put their toe in the water!   Denver’s CIO, Molly Rauzi created a YouTube channel and uploaded various commercials, public service announcements and other videos. (…More…)

Twitter as a Marketing Tool for YOUR Business?

Written by on October 24th, 2008

Stock brokers, real estate agents, sales people, physicians, service and retail industries can use twitter to reach and engage customers!

Twitter LogoMany consultants, authors and individuals are using Twitter as a personal branding tool.   By following others and commenting on what is happening in their lives they hope to build their own following  hoping it will increase their social media stature and brand.

So how are businesses like yours using it?

I was developing a marketing strategy recently and ran across the website namethis.com It’s a tool that includes online community and social networking tools to access the wisdom of the crowds to help you name products and services.  Their motto is quite simple, “three world-validated names for your thingamajib in 48 hours.

When someone like you or I need help in naming a product, we simply pay 99 bucks and wait 48 for the top three names as determined by the participants in the online community. The creative community sits back and waits for you or someone else to throw out a naming opportunity.   It’s really an amazing process to watch as people from all over the world come forward to give you their input and suggestions.   (…More…)

What If Your Sales Force and Distributors Disappeared Overnight?

Written by on October 15th, 2008

8 ways to protect your distribution channel in a down economy!

The once in a lifetime events occurring on Wall Street are making companies think about contingency plans for things they never thought could happen. The focus of this blog article is to talk about a situation where the channels you used to sell your products disappear. For example, what if:

  • Magazines, radio, TV and newspapers circulations were drastically reduced.  How would you reach customers
  • Your distributors (stores, small businesses, corporations) were driven out of business due to the recession
  • Energy prices rose so high you couldn’t afford to send your sales force on out of state trips

To deal with these questions I wanted to share with you how a company run by my brother Tom is facing some of these issues.

Tom is a world renowned glass artist and business man in Tucson, Arizona. Tom wandered into the desert Tom Philabaum Magic Carpetsway back in 1975 and found his home. Since that time he’s built a business (Philabaum Glass) around designing giant glass installations like the “Another Way To Fly” magic carpet installations at the Tucson International Airport, creating 50 pound hand built art vases that literally will break your back when you lift then and traditional consumer products like paper weights and company awards. His product range from tens of thousands of dollars to as little as one hundred dollars.   (…More…)

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