Twitter as a Marketing Tool for YOUR Business?

Written by on October 24th, 2008

Stock brokers, real estate agents, sales people, physicians, service and retail industries can use twitter to reach and engage customers!

Twitter LogoMany consultants, authors and individuals are using Twitter as a personal branding tool.   By following others and commenting on what is happening in their lives they hope to build their own following  hoping it will increase their social media stature and brand.

So how are businesses like yours using it?

I was developing a marketing strategy recently and ran across the website namethis.com It’s a tool that includes online community and social networking tools to access the wisdom of the crowds to help you name products and services.  Their motto is quite simple, “three world-validated names for your thingamajib in 48 hours.

When someone like you or I need help in naming a product, we simply pay 99 bucks and wait 48 for the top three names as determined by the participants in the online community. The creative community sits back and waits for you or someone else to throw out a naming opportunity.   It’s really an amazing process to watch as people from all over the world come forward to give you their input and suggestions.   (…More…)

Emerging Social Media Job Descriptions!

Written by on August 19th, 2008

The Internet is changing everything!

Businesses are having to learn on the fly how to play and do business in a world where the behavior of consumers are changing literally overnight. While many organizations saw the changes coming, most are still unaware that the Internet will fundamentally change the way they do business.

The statistics are easy to find everywhere. In just 4 years, social networking sites have exploded. Sites like YouTube grew to over 100 million users, MySpace to 180 million users, Facebook to 90 million users and even Linkedin (a business networking site) is growing by 1 million users a month!

When you compare that to the fact that the New York Times which was founded in 1851 has only 1,000,000 subscribers you begin to realize that there has been a fundamental shift in consumers behaviors.

What we are suggesting is that social networking, Web 2.0 and online community tools, techniques and strategies are introducing new ways for businesses to acquire, retain and engage their customers. The only problem is, few businesses know how to effectively use them. Worse companies don’t have the right staff to efficiently move their companies into these new areas. (…More…)

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