Changing customer behavior and social media have opened a new opportunity for your customers to help drive your product development. This course will give you the information you need to successfully adopt Internet strategies that will:

1. Shorten the development time
2. Decrease the cost to develop a product
3. Increase the likelihood of the new products success
4. Use customers to help promote and launch new products

Most importantly, you’ll learn how to listen to your customers and make it a part of your company culture.

The course includes:

Workbook: Create a Product Development Internet Strategy

This workbook will help take you through the process of building a product development strategy using social media and proven Internet strategies. Our objectives are to help you develop a process without wasting time and running into dead ends. You’ll utilize the practical examples and the information offered to build your own strategy. By the time you are finished, you’ll have a strategy that is measurable and predictable.

CD: The NEW Product Development Process – Listening to and Engaging Customers Online.

The presentations on this CD will help fill in between the lines of the Workbook and help guide you to develop a successful methodology to use customers input and advice to develop new products. We’ll first help provide an overview of the workbook and the options you should be considering when you create your strategy. Then we’ll share will you anecdotal evidence and ideas you should consider including in your strategy.

Research Report: Engage Customers Online!

This 300 page research report has been called a bible because it has the most prolific, comprehensive collection of tools and strategies available to engage customers online. You can pick and choose from 97 different strategies and over a hundred case studies to include in your Internet strategy! It also includes a resource area with 100 blogs focused on social media and quotes from nearly 100 industry experts.

Monthly On Demand Webinar & Information

Rome wasn’t built in a day! You can’t expect to click your fingers and generate a successful Internet strategy. To be successful, you will need to invest a small amount of time each month. We provide you easy to absorb chunks of information you will need to build your Internet strategy. Each month, you’ll receive a presentation on relevant topics that you can review at any time. We bring experts right to your computer. You’ll receive examples, forms and best practices you can copy and implement in your business. You’ll see case studies, applications and use of data capture, user generated content, increased communication and recognition, social media tools and more!

Book: Internet Dough

This is the book that started it all. This book provides imperial evidence that your customers behavior has changed, the tools to engage them have changed and warns that your business is at risk of losing market share, customers and profits if you don’t develop a business Internet strategy. You need to share this book with your staff to remind them how incredibly important this project is.

Total Course includes
  • Workbook $125
  • CD $95
  • Research Report $360
  • Monthly Presentations $360
  • Internet Dough $ 25


  • Participation in an Internet Circle Webinar — $195
    Sit in on a live Webinar with industry experts sharing tips & ideas
  • Membership in Business Internet Strategies Online Community — $29
    Connect with others like yourself who are developing their company Internet strategies
  • Weekly eNewsletter with 97 successful Internet strategies — $47
    Receive the latest ideas and tips to continue to improve your strategy
Total Value $ 1236.00
Package offer! $895.00
Register by July 30th only – $795 – enter coupon code 9807 at checkout

Who Should Take this Course?

  • Business owners
  • VP’s
  • Director of Product Development
  • Sales/Marketing Executives

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