Can Facebook Deliver Leads to Your Business? YES!

Written by on November 30th, 2008

Facebook Add

What would 580,000 advertising impressions do for your business?

Al Gore gets kidded for suggesting he invented the Internet.  Around my house I get teased for suggesting to my kids that I invented Facebook.

Back in 1996, I created an online community for students and called it StudentAccess.  We modeled the community around GeoCities and Tripod with a focus only on college students.  We provided a free home page, email address and photo upload.  We ran ads in student magazines around the country and anxiously waited for students to show up.  Nobody came!   Not only was it a total failure, but I ended up getting sued by Princeton Review for using the name Student Access! (They had a line of books called StudentAccess to Law, Medical, etc.)  Thirty thousand dollars later, we surrendered the URL studentaccess.com to Princeton Review and decided to focus in a different direction.

Fast forward 7 years and Mark Zuckerberg launched Facebook, which has become one of the largest – online communities in the world.    Enough old boy stories,  let’s get back to the reason you are reading this post. (…More…)

Army Social Media Strategy? Why NOT you!

Written by on November 18th, 2008

You could recruit new leads, JUST like the Army!

Straight From Iraq

I was aware that the Army had been investing in some of the smartest and most sophisticated weapons in the history of mankind but little did I realize that part of the 220 million dollars they spend to recruit new soldiers will be spent on social media!

The other day I shared with you how a little known business consultant’s podcast became as popular as the business podcasts produced by the Economist, Bloomberg and other well known brands.  Today I wanted to show you how the Army is investing in WEBCASTING to become more relevant to their prospective customers.

In an article in the New York Times by Stuart Elliott, Stuart outlines the new strategy being used by the Army.   On their newly redesigned website, www.goarmy.com recruits will be able to view a new section called Straight from Iraq.   According to Lt. Gen. Benjamin C.  Freakley, the commanding general of the Army Accessions Command in Fort Monroe, Va, the goal is to provide,  “verifiable information about what being a soldier is really like”.

YouTube style videos

The section offers dozens of YouTube style videos of less than a minute where soldiers talk about the conditions they are living and working in.  The videos remind prospective recruits they have access to computers, the internet and “all the equipment” they need. (…More…)