Wisdom of the Crowds on the Street – Picks Stocks!

Written by on September 27th, 2009

Find out what others are saying about your company or product!

Daily I see more products and services that automatically search the web for people talking about products, services, issues and then aggregates this information and delivers it back to me in a variety of methods to help me make decisions.

So what do you do with that information?

Well in the case of the stock market, you can take mentions of companies, analyze the mentions as positive or negative and then graphically display for others to interpret and use to make a better decision.

Interesting way this blog started.

I wrote a blog article about the “wisdom of the crowds” and the next day a tweet showed up in my Twitter account:

@Philabaum Check outhttp://www.piqqem.com for another example of wisdom of crowds.

Wow, pretty smart!  Did the system automatically find me and post that information, or is someone sitting at a computer somewhere in the world being delivered mentions of words, concepts and ideas who then puts a human spin to them and who then sends the message off?

In my case this really worked.

Not only was I intrigued, I followed the link to the product piqqem and signed up!

Think about how you could use Twitter to watch for mentions of terms and keywords that might identify who you are, what your customers like, attitudes and or locations.    You too could have a business process that would deliver frightenly  fast and relevant information to people who are out there talking about services they like or need.

I’m just starting to get a handle on this.  Would love to know your take!

25 Reasons -WHY- You need a Facebook Strategy

Written by on May 12th, 2009

Facebook 101 executive suiteEveryone benefits, a pizza shop, candy store, small business and large corporation

Over the weekend I wrote a 30 page white paper called, Facebook 101 for the Executive Suite.  A friend and a CIO I’ve been working with the last couple of months thought the “executive suite”  would benefit from having a overview of how Facebook could be used in their firm.

After reflecting on how to present the opportunities to VP’s, Presidents and the C level administrators, I came up with:

  • 4 fundamental changes in consumer behaviors they need to be aware of
  • 4 ways a firm can tap into an anticipated 300 million user base
  • 5 ways an organization will benefit by developing a Facebook strategy
  • 12 best practices and proven Internet strategies
  • How various departments in your firm can benefit by participating in Facebook

As usual, for me, it’s hard to write a 8 page whitepaper.  This baby came in at 30 plus pages.  At any rate, over the next couple of weeks, I’ll be sharing this information with you.

I’ll start by explaining the 4 behavior changes that will drive how you lead and manage your business in the coming decade.  We’ll first examine Community, then follow up with looks at Content, Collaboration and Communication.  The four C’s!

Twitter as a Marketing Tool for YOUR Business?

Written by on October 24th, 2008

Stock brokers, real estate agents, sales people, physicians, service and retail industries can use twitter to reach and engage customers!

Twitter LogoMany consultants, authors and individuals are using Twitter as a personal branding tool.   By following others and commenting on what is happening in their lives they hope to build their own following  hoping it will increase their social media stature and brand.

So how are businesses like yours using it?

I was developing a marketing strategy recently and ran across the website namethis.com It’s a tool that includes online community and social networking tools to access the wisdom of the crowds to help you name products and services.  Their motto is quite simple, “three world-validated names for your thingamajib in 48 hours.

When someone like you or I need help in naming a product, we simply pay 99 bucks and wait 48 for the top three names as determined by the participants in the online community. The creative community sits back and waits for you or someone else to throw out a naming opportunity.   It’s really an amazing process to watch as people from all over the world come forward to give you their input and suggestions.   (…More…)

Huggies Integrates Online Marketing with Traditional Event Marketing For Fantastic RESULTS!

Written by on October 18th, 2008

6 things to keep in mind when building an integrated marketing strategy

Huggies and Alison Sweeney of Biggest Loser Huggies, a Kimberly Clark Company knocked the ball out of the park with a   well thought out and orchestrated B2C online and offline marketing campaign to celebrate the 30th anniversary of their Huggies brand.

Targeted at the first generation of moms that probably wore Huggies as babies, the campaign was designed much like the TV program Seinfeld and to capture a video statement about moms everyday experiences as a mom.

Back in the old days, The Queen for The Day TV program (1956-1964) featuring 4 down on their luck moms who’s story would be “rated” by the audience “applause meter”. The winner, or better said, mom with the biggest loser story would be rewarded with a washing machine and new fangled appliance that would make their lives easier. It was a great marketing channel for brands to reach their target audience. The program ran for a total of 20 years on both radio and TV.

Today brand advertisers like Kimberly Clark are learning how they can reach a similar audience using traditional event marketing and online social media.   (…More…)

7 Ways to Reach Consumers Abandoning Landlines!

Written by on October 1st, 2008

How will you reach customers if 1 in 5 don’t have home phones?

rotary phoneA recent study by the Nielsen Company says that more than 20 million U.S. telephone households, (17 percent) are wireless substitutors (homes without landlines). Their study also uncovered another 5% of those surveyed as likely to drop their land line in the next 12 months.

This changing behavior is probably catching your organization off guard as the increase has occurred in just the past 4 years. While the study first reported in December, 2003 indicated just 4.2 percent had abandoned a home phone and replaced it with their cell phone, the study has shown a steady 3-4 percent increase year. Researchers are anticipating it to reach a tipping point and grow faster in the next couple of years. By the end of 2008, at current growth rates, that would put 1 out of 5 people out of touch from your customer service, sales reps, technicians’, surveyors, political campaigners and others.

A recent Jupiter Research also found that 12 percent of Internet users do not subscribe to land line phone service and nearly 2/3rds of them are 18-34 year olds. Worse, the same report suggests that another 12 percent of those surveyed indicated an intent to drop their home phone service. (That would represent 24% of this age group!)   (…More…)

Online Communities can HEAL the Wounds of War

Written by on September 21st, 2008

Iraqi FamilyThe American image around the world has just about reached the lowest point we can get. The war in Iraq and now the incredible mismanagement of Wall Street, banks and ethic issues created by businesses like Enron has tarnished our reputation, respectability and trust.

In the midst of the mind numbing deficit numbers (now 11+ trillion debt) that we are being forced to absorb I was thrilled to run across a story on the Daily Camera, a newspaper in Boulder, Colorado. Apparently 10 years ago, residents of DUSHANBE, Tajikistan, a sister city of Boulder, gave the city the Dushanbe Teahouse as a gift from their city. (I’m assuming their town is known for tea!) After a decade of discussion and fundraising the city of Boulder reciprocated with funding ($1,000,000) to develop a Cyber café in Dushanbe, Tajikistan.

The Café will feature food from both countries, books and information. If they do it right, it will become a powerful International relations tool. Kudo’s to the City of Boulder , it’s Mayor Shaun McGrath and it’s people for showing us how to use the Internet to bring people of different countries and cultures together!

Online Communities to bring Iraqi and American Families together

Reading their story, reminded me about an idea I floated to Congressman Dennis Kuncinich, from Ohio on April 8th 2003 soon after we started the war in Iraq. It was a concept I called, Adopt a War Effected Person or Family.    (…More…)

A Tire Company Online Community?

Written by on August 24th, 2008

If a tire company benefits from having an online community, so would YOU!

I was talking to a friend the other day about his desire to create an online community.  He was hot on social media and wanted to get in on the game.   He was struggling with what kind of online community he should create.   He owns a game company and has an enormous amount of content that he gets from the gaming companies about upcoming releases.  I suggested that he offer a members only online community where he offers the inside information he is getting.  Now he’s trying to decide if he should charge or make it free!

Our discussion got me thinking about the many clients I’ve spoken with who had similar thoughts.

  • Who would want to come to an online community for a cleaning company?
  • Who would want to come to an online community for a manufacturing company?
  • Who would want to come to an online community for a service company?

So what do I tell them?

My suggestion is to think out of the box.  Think about what your organization can do to make the world, your community or neighborhood a better place.   What are the burning issues that people who use your product are facing?   What can you do to give your clients and others a voice in solving those issues? (…More…)