A Tire Company Online Community?

Written by on August 24th, 2008

If a tire company benefits from having an online community, so would YOU!

I was talking to a friend the other day about his desire to create an online community.  He was hot on social media and wanted to get in on the game.   He was struggling with what kind of online community he should create.   He owns a game company and has an enormous amount of content that he gets from the gaming companies about upcoming releases.  I suggested that he offer a members only online community where he offers the inside information he is getting.  Now he’s trying to decide if he should charge or make it free!

Our discussion got me thinking about the many clients I’ve spoken with who had similar thoughts.

  • Who would want to come to an online community for a cleaning company?
  • Who would want to come to an online community for a manufacturing company?
  • Who would want to come to an online community for a service company?

So what do I tell them?

My suggestion is to think out of the box.  Think about what your organization can do to make the world, your community or neighborhood a better place.   What are the burning issues that people who use your product are facing?   What can you do to give your clients and others a voice in solving those issues? (…More…)