Could YOUR City Better Serve YOU with by Adopting Social Media?

Written by on November 14th, 2008

6 ways your city is missing the boat by not adopting comprehensive Internet strategies

Tip O’Neill has been quoted as saying “All politics is local.”  He said that to remind politicians to pay Pot holeattention to what is happening in their back yard if they want to stay in office.  Today government leaders are starting to pay attention to how they can use the Internet to improve services and better serve citizens.

Like most institutions their focus right now is how to use the Internet to give citizens access to information they normally have to stop in offices to get. Online registrations for dog tags, to accessing information about property is becoming the norm for many communities and counties.

But what about using social media and online community tools?

Government 2.0 recently published an article that looked at how local cities are using online community and social media to communicate and engage.  A variety of ideas are being explored by city government leaders but few are taking a comprehensive look at how they could use the Internet to increase:

  • Transparency
  • Communication
  • Services

And reduce costs!

But let’s take a look at the early pioneers and what they are doing to put their toe in the water!   Denver’s CIO, Molly Rauzi created a YouTube channel and uploaded various commercials, public service announcements and other videos. (…More…)

Twitter as a Marketing Tool for YOUR Business?

Written by on October 24th, 2008

Stock brokers, real estate agents, sales people, physicians, service and retail industries can use twitter to reach and engage customers!

Twitter LogoMany consultants, authors and individuals are using Twitter as a personal branding tool.   By following others and commenting on what is happening in their lives they hope to build their own following  hoping it will increase their social media stature and brand.

So how are businesses like yours using it?

I was developing a marketing strategy recently and ran across the website namethis.com It’s a tool that includes online community and social networking tools to access the wisdom of the crowds to help you name products and services.  Their motto is quite simple, “three world-validated names for your thingamajib in 48 hours.

When someone like you or I need help in naming a product, we simply pay 99 bucks and wait 48 for the top three names as determined by the participants in the online community. The creative community sits back and waits for you or someone else to throw out a naming opportunity.   It’s really an amazing process to watch as people from all over the world come forward to give you their input and suggestions.   (…More…)

Lobster Fishermen Use Social Media & Internet Strategy to Bring in More Dough!

Written by on September 1st, 2008

Tips to use social media to increase profits!

The ridiculously high run up of gas prices in just one year is requiring even lobster fishermen to rethink how they do business.  When times get tough, the tough have to think smarter, not work harder, right?

In the past lobster fishermen were about as far removed from their customers as the Chinese worker who assembles the products you buy from Walmart.

Brendan and John Ready, lobster fishermen from Cape Elizabeth, Maine (both in their mid 20’s and college graduates) started using social media and their website as a strategic business tool to help them by pass the wholesale distribution system and go right to their customer.   Brendan and John decided to use the Internet to not only reach directly to consumers but also engage and involve them in their business.

To do that they built a website which they called, Catch a Piece of Maine. Their unique value proposition is built around creating an experience for their customers. They want to be your private lobster fisherman who works just for you and deliver your lobster to you via overnight delivery services. James Gilmore & Joseph Pine in their ground breaking book, The Experience Economy, suggested that people are looking for more than a commodity product and are willing to pay MORE for an experience that is tied in with the product.   The brothers understood this and decided to use the Internet to build a unique experience for their customers. (…More…)