Internet TV Right for Your Organization?

Written by on September 6th, 2008

Libraries, Franchise, Retail, Distributors, Police, City Hall, Dentists, Sales, Real estate benefit!

The cable industry revolutionized the delivery of television programs by providing you 500+  channels.  Now the Internet is opening an opportunity for thousands, no millions of TV channels to deliver news and content to consumers computers and cell phones.

This is presenting opportunities for your organization to reach consumers to educate, inform, advertise and gather data. One of the more successful case studies I could share with you revolves around wine!   In my 30’s Jack Daniels gave me the courage to dance on tables. Today, I look forward to a glass of wine at the end of a long day to relax and slow down my brain!  It works.  (ask me later about my Wine diet!)

Probably the most successful way you can use Internet TV is to educate your customers. That’s the direction Gary Vaynerchuck took when he created Wine Library TV.  Like the Internet, wine can be a mysterious and confusing thing.  It has its own language.  Gary’s concept is simple.  He has a webcam pointed at him as he sits behind a table lined with bottles of wine, glasses and a bucket to spit out the wine he’s tasting.

It’s not a sophisticated presentation, but it works.  Gary is by no stretch of the imagination a Brad Pitt or your every day TV personality.  He not only looks like Joe Pesci, but he sounds like him too!  His rapid fire unscripted conversation gets the job done with minimal preparation or time.    He  demystifies  wine and helps consumers feel more comfortable and confident.  His reasoning?

  • The more his audience knows, they more they will buy
  • And when they buy, they will remember they guy who taught them and that they trust!

And it works. (…More…)