Lobster Fishermen Use Social Media & Internet Strategy to Bring in More Dough!

Written by on September 1st, 2008

Tips to use social media to increase profits!

The ridiculously high run up of gas prices in just one year is requiring even lobster fishermen to rethink how they do business.  When times get tough, the tough have to think smarter, not work harder, right?

In the past lobster fishermen were about as far removed from their customers as the Chinese worker who assembles the products you buy from Walmart.

Brendan and John Ready, lobster fishermen from Cape Elizabeth, Maine (both in their mid 20’s and college graduates) started using social media and their website as a strategic business tool to help them by pass the wholesale distribution system and go right to their customer.   Brendan and John decided to use the Internet to not only reach directly to consumers but also engage and involve them in their business.

To do that they built a website which they called, Catch a Piece of Maine. Their unique value proposition is built around creating an experience for their customers. They want to be your private lobster fisherman who works just for you and deliver your lobster to you via overnight delivery services. James Gilmore & Joseph Pine in their ground breaking book, The Experience Economy, suggested that people are looking for more than a commodity product and are willing to pay MORE for an experience that is tied in with the product.   The brothers understood this and decided to use the Internet to build a unique experience for their customers. (…More…)