Emerging Social Media Job Descriptions!

Written by on August 19th, 2008

The Internet is changing everything!

Businesses are having to learn on the fly how to play and do business in a world where the behavior of consumers are changing literally overnight. While many organizations saw the changes coming, most are still unaware that the Internet will fundamentally change the way they do business.

The statistics are easy to find everywhere. In just 4 years, social networking sites have exploded. Sites like YouTube grew to over 100 million users, MySpace to 180 million users, Facebook to 90 million users and even Linkedin (a business networking site) is growing by 1 million users a month!

When you compare that to the fact that the New York Times which was founded in 1851 has only 1,000,000 subscribers you begin to realize that there has been a fundamental shift in consumers behaviors.

What we are suggesting is that social networking, Web 2.0 and online community tools, techniques and strategies are introducing new ways for businesses to acquire, retain and engage their customers. The only problem is, few businesses know how to effectively use them. Worse companies don’t have the right staff to efficiently move their companies into these new areas. (…More…)