Lessons to Learn from Radio

Written by on August 5th, 2008

The Akron Beacon Journal, now a part of the Black Press newspaper chain, ran a great article about WKSU-FM, a radio station I worked for when I was in college, oh …so many years ago.

Paula Schleis the reporter zeroed in on how Al Bartholet, WKSU Executive Director used Internet technology, online community and archived content to create a profitable new product.

Bartholet had three issues he knew he had to deal with.  First, fewer young people were listening to classical music and as a result it was increasingly difficult to grow their listenership.  Second government support for public radio is continuing to decline and finally, maybe the worst of all,  the behavior of his listeners was changing rapidly.  They were becoming much more net centered!

A little brainstorming produces results!

Al had a very successful program produced by Jim Blum that aired on Friday nights.  Every program was recorded and over a couple years the station had develop a huge number of hours “in the can”.  As their team brainstormed about how they could embrace the Internet instead of worry about it, the idea floated up that they create an Internet radio station built around folk music.  For Public Radio,  this idea was not evolutionary, it was revolutionary! (…More…)