Wedding Photographers get Disintermediated!

Written by on November 7th, 2009

Crowd sourcing spells trouble for wedding photographers

You might have noticed that I’m writing more articles on crowd sourcing lately.  It’s because I’m beginning to see how fundamentally it will change the way our businesses are structured and our society if functioning.

Web 2.0 tools like Flickr and YouTube started to teach us how we could interact and engage with each other around photos and video.   As our behaviors changed and we understood the value the technology provided us, the next stage of innovation is using Web 2.0 thought processes to develop ways where people can share ideas, concepts and effectively get work done faster with less effort.

Today I ran across a site called Kedai, “smile, snap, share”.  (Would love to know what Kedai means)  Kedai and future incarnations of it creates enormous financial pressure on wedding photographers.

Now a wedding with 100 guests can have the power of 100 cameras snapping away capturing their unique view of the day/night/week for the wedding party, friends and family.  It’s a shared experience.

Here’s how it works.

For $499 an event planner (doesn’t have to be a wedding) orders a Kedai Console that includes slots for every known camera memory devise.  This 24 inch HD Display is portable and can sit on a table allowing a guest to add their pictures to those others have taken.  The event organizer ends up with a compilation of everyone’s photos they can go through edit and ultimately upload on any photo sharing sit they wish.

So it’s a neat device but do you really need it?

One thing it does and creates a sense of fun and excitement and gets everyone (even bored guests) into the act of being photographers who are capturing the moments.   It will create buzz and increase photo sharing.

However, there are already on line ways for us to accomplish the same thing.  What about Picasa, Flickr and other photo sharing sites.  If your event is on a tight budget, you can email your guests, remind them at the wedding where everyone is going to share their photos and when they get home, or even at a laptop at the wedding, they can upload their photos for everyone to enjoy!

Now there is no way a group of people with a range of $100 to $3,000 cameras that are at various stages of intoxication can do the job of an professional photographer can do, but in tough times, when the economy is in the tank and we all have to give and take, crowd sourcing ideas like this will become an acceptable alternative.

Photographers have to learn how to get into the middle of this trend and add value to it.  So what are your ideas? Let’s crowd source and help photographers figure this one out!

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