Your Facebook Fan Page has just been DELETED!

Written by on August 16th, 2010

The person who sets up your Fan page can delete, or hijack it!

It’s hard to imagine the impact Facebook Fan pages have had in a little over a year.  In March of 2009 Facebook, ramped up the Fan page to provide more tools and services and make it easier for businesses to create and maintain it.

Now, nearly two million organizations have created Fan pages to communicate with, listen to, engage and gain access to their fans’ networks of friends. These organizations are working hard to use Facebook as a marketing channel.

However there is one little known secret that few are aware of.  Are you ready?  That secret is…

The personal profile that sets up the organization Fan page, owns the Fan page!

That’s right.  So if you are the administrator of a department and you turned to the most Facebook savvy

person in your department or neighbor kid to create it, they own it.  You might be an administrator on the page, but you don’t own it.  They can make you the administrator, but they will always own it!  That presents some significant, security, branding and marketing issues!

Google, ‘Facebook Fan pages deleted’ and you’ll find examples like:

  • Both of my company’s Facebook FAN PAGES WERE DELETED without warning or explanation. Does anyone have experience with this kind of problem? How can we get back our pages which have accrued more than 3,000 fans?
  • Hi all, I just had my business page reinstated yesterday after an employee who left the company deleted it. Source, Facebook Help section

As your Fan page becomes a more important asset you don’t want to have to go to your boss and let him or her know you need to fire an employee, but you are concerned that employee who created the Facebook Fan page might:

  1. Delete the page
  2. Take everyone else off as an administrator and high jack the page
  3. Ask a fee to get it back!

You’d be lucky if the employee deleted the page because there is a way to get it back.  But imagine the damage someone could do if they high jacked your Fan page! They know the inside story about customers.  They could use the fan page to:

  • Tell customers what some employees have said about them (demanding, pain in the ass, idiot!)
  • Share problems the company has covered up
  • Start promoting competitors products and services

Ouch!  Sounds a bit messy doesn’t it.  But it’s already happening.  See for yourself, Google – Facebook Fan page deleted -and you’ll find your own examples of companies who’s Fan page has been deleted.

There are two ways you can solve this issue:

  1. Have the person who created the page, add you or someone in the organization, as an administrator.  (You must be friends with that person first)  Then have the creator of the page delete themselves as an administrator of your page.  You can continue this process to pass it on to the next person.
  2. Include in your employee and social media use agreement that any employee that creates a social media site for the company, will pass ownership of the site over to an administrator when requested by company officials

These are relatively painless and easy steps to take to prevent rather embarrassing and or costly situations later.

Here’s what to do if your Fan page is deleted!

But if you find your Fan page deleted, here are a few steps you can take.

  1. Visit http://www.facebook.com/developers/developer_help.php
  2. Share the following information
  • Full name of the Page(s)
  • The username of the Page(s)
  • Web address (URL) of the Page(s)
  • Full name and network of any other Page admin(s)

Also, if you’ve received weekly reports from Facebook about your website, that will also help Facebook staff identify your specific Fan page

Kelli Brown of PixelPoint Express also reminds us:

As Facebook’s Terms of Use prevent you from having multiple personal accounts or having a business registered as a personal account, there isn’t a way, within the rules, to avoid the “creator owns the page” issue. The issue becomes even more complex if the company hires a social media company to do the page building process for them. When hiring a company, ensure that the contract stipulates how the accounts will be managed, transferred and maintained, especially when the monthly retainer ends.

Summary

You are investing time, talent and treasure into your Fan page.  As it continues to become more important to your customer service, product development and marketing efforts, make sure you have a transition plan in place!

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